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AI-generated films enter China’s mainstream awards through new AIGC unit_我的网站

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【环球网报道 记者 姜蔼玲】综合韩联社、《韩民族日报》报道,韩国总统尹锡悦16日在龙山总统府同到访的柬埔寨首相洪玛奈举行会谈,尹锡悦夫人金建希一同出席了会谈后的招待午宴。    
The 38th Hundred Flowers Awards ceremony is held in Beijing on August 10, 2026. Photo: VCG
    The 38th Hundred Flowers Awards ceremony is held in Beijing on August 10, 2026. Photo: VCGWhen the 38th Hundred Flowers Awards, one of China's three major film awards, concluded in Beijing on Tuesday, AI emerged as one of the event's new participants, alongside the stars on the red carpet and filmmakers receiving honors.
For the first time in the 64-year history of the awards, this year's edition introduced an AI-generated content (AIGC) recommendation unit, giving AI-generated films a new pathway into a major film award platform.
The move reflects a broader shift in the relationship between technology and cinema. 
Rather than replacing filmmakers, AI is increasingly seen as a creative tool that lowers production barriers, expands visual possibilities and allows more people to turn ideas into films, Zhang Peng, an associate professor at Nanjing Normal University, told the Global Times.
The AIGC recommendation unit, launched on June 30, attracted 2,038 entries from around the world in just over a month. After evaluation, six productions received the "Hundred Flowers AIGC Recommendation Honor," covering categories including animation, visual effects, technology, creativity, directing and short films.
For many young filmmakers, AI has opened a new path into the industry. Multiple award-winning creators said at a seminar on the sidelines of the Hundred Flowers Awards that AI tools such as Jimeng and the Seedance model helped them with visual development, shot design, dubbing and maintaining emotional continuity.
Zhang Bohang, a representative of the team behind Yi Meng (A Dream), which won the award for Best Animated Work, said at the seminar that animation had long been a dream for the team, but high production costs had previously made it difficult to bring that dream to life. "The emergence of AI has given us a way to make our dreams come true," he said.
Lu Qiwei, a representative of the creative team behind Yecha Crossing the River, which won the Best Creative Work award, said at the seminar that Seedance allows creators to input characters, scenes, visual styles and directorial ideas, then select and organize the generated material themselves.
However, filmmakers at the event also emphasized that AI does not replace human creativity. Director Liu Shuheng, whose work Out of Control received recognition, said AI had lowered the threshold for creating visual images while raising the expectations for creators' decisions. 
"AI makes it easier to create a picture, but it also makes people think more about why they choose to shoot it this way," Liu said at the seminar.
The shift is not limited to AI-powered filmmaking. The awards are also expanding recognition for emerging forms of storytelling.
The 38th Hundred Flowers Awards also introduced a new short-drama recognition section, marking the first time the awards had recognized short dramas. It marked the first time the awards had included short dramas in their recognition system, organizers said.
AI also featured prominently in the event's audience experience. Global Times reporters observed interactive installations that allowed audiences and celebrities to generate personalized digital keepsake photos, while AI was also used during the red-carpet livestream to provide real-time commentary, answer viewer questions and enhance visual backgrounds.
The Hundred Flowers Awards' embrace of AIGC comes as major Chinese film festivals increasingly explore AI's role in cinema. 
Since its launch in 2024, the Beijing International Film Festival's AIGC Film Section has been the first dedicated section at a major film festival worldwide to focus on AI-powered image-making. Meanwhile, the Shanghai International Film Festival this year has launched a new "AI Studio" section, aiming to create the first experimental platform dedicated to exploring AI-assisted collaboration in film production.
From competition entries to audience experiences, these developments suggest that AI is no longer just a behind-the-scenes production tool, said Zhang.
"AI is gradually moving beyond being a filmmaking tool and becoming part of the broader film festival ecosystem," Zhang noted. 
"From AI-generated films to short dramas, the move also shows how China's mainstream film platforms are embracing emerging formats and recognizing new forms of storytelling."
。韩联社称,这是她时隔153天公开露面。
报道称,龙山总统府16日发布公告称,金建希当天将出席韩柬首脑会谈后的正式午餐。报道提到,总统府早前发布的日程中并未包含金建希出席午宴的内容,但随后更新日程并正式发布这一消息。
图为5月16日,韩国总统尹锡悦夫人金建希与柬埔寨首相夫人碧占莫妮在龙山总统府交谈 图源:韩媒
韩联社说,这是金建希自去年12月陪同尹锡悦结束对荷兰的国事访问回国后,时隔153天公开露面。金建希收受名牌包事件曝光后,其间一直未露面参加公开活动。

B | 韩国总统室也没有发布金建希出席闭门活动的相关照片和视频。

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不过值得一提的是,韩国《京乡新闻》4月9日曾爆出,金建希当月5日已在首尔龙山区一处投票站参加第22届国会议员选举“事前投票”,但当时并未有韩国媒体公布她投票行程的现场图片。
“金建希去哪儿了?”在英国凯特王妃的行踪引发全球关注之际,《韩国先驱报》3月19日发出上述疑问。

D | 韩媒发现,截至目前,这位曾屡屡引发关注和争议的韩国“第一夫人”已经离开公众视线超过3个月,而且这一情况似乎没有结束的迹象。

E | 韩国国会议员选举在即,有韩媒分析称,金建希的“消失”可能是为了帮助尹锡悦和执政的国民力量党赢得选举。

金建希于2022年9月13日收受旅美韩侨牧师崔在英(音)贿赂的一款价值约300万韩元(约合人民币1.6万元)的迪奥包。相关视频是通过崔在英佩戴的手表内置摄像机偷拍的,被曝光后引发巨大风波。在野党要求尹锡悦对此作出解释,但尹锡悦和金建希开始都对此事保持沉默。直到事件被爆出两个多月后,尹锡悦才首度发声,坚称这是一场精心策划的“政治阴谋”。他还表示,妻子不够“冷酷无情”,才没能拒绝对方送礼。

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另据韩国《朝鲜日报》5月4日报道称,该报记者获悉,韩国检察总长李元锡已向负责调查韩国“第一夫人”金建希收受名牌包事件的首尔中央地方检察厅下达指示,要求组建专门调查组展开调查。

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Published on:16:28:28


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